The unparalleled Celine Dion has reached yet another milestone throughout her over 30 year career in the music industry. The 48 year-old Canadian superstar has just partnered with merchandising and marketing giant Epic Rights, and talent strategists at PROMINENT Brand + Talent to create her first lifestyle brand.
On yet another upswing in her life long career, Dion will now be releasing products including fashion, accessories and home furnishings as well as health and beauty products with the help of her new business partners. The performer boasts an impressive 250 million record sales worldwide and an assortment of awards, including her most recent Icon Award at the 2016 Billboard Music Awards.
Epic Rights CEO, Dell Furano, expressed his excitement for the new multi-year partnership, stating “We look forward to collaborating with Celine to create a far-reaching and all-encompassing lifestyle brand opportunity that is, like Celine, one-of-a-kind, exquisite sense of style and fashion.” With a prospected release date of Fall 2017, the new label, being called simply “Celine Dion” for the time being, will kick off by rolling out athletic wear, luggage, beauty products, eyewear and accessories, with even more to look forward to in the following three year deal.
It’s clear that this business savvy singer has the knowledge and ability to produce what the people want, and her new brand is sure to keep up with the high standards her fans and supporters have come to expect from the international talent.