Haley Bennett is the new face of Chloé’s signature. Celebrating their tenth anniversary, the fragrance is following the steps of her blonde predecessors Chloë Sevigny, Clemence Poesy and Dree Hemingway. They have held the thrown as the beautiful faces of the fragrance leading up to the new partnership. The latest campaign for the advertisement will be rolling out this fall.
The actress made her Hollywood debut in both film and music along with Hugh Grant and Drew Barrymore. The Magnificent Seven and The Girl on The Train are among her recent projects of a leading role. She will also be starring in a new film, Thank you For your Service, which is set to release very soon. Bennett is a force to be reckoned with, making her a great partner to align with the brand.
Bennett had always been a Chloé fan and it was an honor for her to be the signature scent’s new face. She said, “I have been a fan of Chloé for many years, so it came as a huge honor and privilege to be chosen as the face of this campaign. Chloé exudes femininity and freedom, and I am proud to represent a brand that has always celebrated strong women.”
Even for Simona Cattaneo, Marketing Director at Coty Luxury, the group that holds the license for Chloé fragrances, it was the right decision to choose her. Being very proud of that decision she said, “Choosing Haley Bennett for the new campaign of the signature fragrance was an easy decision. With her effortless style and charisma, she perfectly embodies the authentic Chloé girl: a strong, feminine and self-confident woman with a desire to live by what she stands for and to always be true to herself.”
We couldn’t agree more that Bennett fits perfectly as the face of the brand as she defines the New Age woman. The President of Chloé, Geoffroy de la Bourdonnaye further added, “Haley Bennett was an obvious choice for the campaign. Her natural femininity combines grace and willpower. She knows what she wants and where she’s going, and joins the circle of carefree and confident Chloe girls who dare to be themselves.”
Celebrating their ten-year anniversary is quite the milestone and to be partnering with such a successful woman is yet another iconic move for the brand. The signature perfume has a versatile scent which is made specifically for the women of today who can use it every day. The fancy bottles and alluring scents add up to the arousal of happiness.