This year Miami Swim Week took the production to another level; gaining more recognition and publicity than ever before. The swimsuit brands this year are really trying to shift the runway swimwear looks from eye candy to eye catching couture shows. We noticed the new direction with Miami Swim week’s first show at the Miami University of Art and Design, where students were tasked with creating a swimwear collection out of McDonald’s packaging. We repeat, McDonald’s packaging! The students dressed their models in red one pieces and swim trunks adorned with McDonald’s-inspired, trench like coats, vests, and hats.
Beach Bunny followed in Victoria Secret’s footsteps pairing their notorious skimpy bathing suits with sheer skirts, feather boas, and angel wings. What stood out on the runway were a lot of cutouts and 1980s-inspired bottoms set against black, white, pink and light blue tones this season. Talk about a carnival for the eyes.
Kardashian favorite KAOHS swimwear, put a more edgy twist on their runway show with having some of their models wear Doc Martens with fishnet thigh highs. Blogger Sarah Kohan, who also modeled in the show, called the show a “KAOHS girl army.” The swimsuit brand, designed by Tess Hamilton and Ali Hoffman, displayed simple and seamless bikinis with neutral, blue, and pink colors. We’re not alone in saying that this is a swim line to keep your eyes on, without a doubt .
Los Angeles based swimwear brand For Love and Lemons stuck to a more simple approach when it came to their runway show. However, that does not mean the show was any less beautiful than the others. The less is more approach does have an effect. Scantily clad models walked in just their bathing suits, which worked for the collection to truly stand out. Accessories and props were kept to a minimum as some models did sport lovely parasols. Most of their swimsuits came in white, pink, and floral prints. We also noticed more hipster bottoms, giving the new collection a more retro vibe to it.
Swim Week regular Hammock also kept their show simple. Unlike the other shows, Hammock is not its own brand, it was founded in 2010 as an upscale trade show for swimwear and accessory brands. In fact, one can probably recognize a lot of the brands that Hammock works with. This year’s show was full of an array of fun and colorful looks we couldn’t keep up.
Last but not least is Sports Illustrated. This year, Sports Illustrated debuted a swimwear line with RAJ Swim. The collection showcased a variety of fun and diverse looks much like the models that wore them. And who were these girls that modeled on SI’s runway? If you have not been living under a rock for the past couple of months you would know that recently Sports Illustrated hosted an open call audition opportunity; a chance for anyone who thought they have what it takes to compete. The winner will be featured in Sports Illustrated Swimsuit edition.
For their runway show with RAJ Swim the top fifteen contestants modeled the collection. Of these fifteen contestants six finalists were chosen: Caroline Kelly, Daniela Lopez, Ebonee Davis, Kyra Santoro, Megan Williams, and Mia Kang. What was remarkable about this competition is that SI had women of all shapes and sizes. With this competition and also putting model Ashley Graham on last year’s cover, Sports Illustrated is pioneering the swimsuit world and its body standards.