Talk about a comeback? Back in 2005, Adidas bought Reebok and since then, Adidas has capitalized on its own collaborations with celebrities. And now, Reebok has collaborated with hip-hop recording artist Future.
Currently for his first collaboration, it debuted as only apparel. The Reebok Classic and Freebandz Capsule Collection made its way into stores back in the Fall and of course, when New York City wants to debut its newest pre-grand opening for a brand, they call on one of hip hop’s biggest stars to host the exclusive event. The Reebok Fithub is nestled on a busy corner in the heart of Union Square and brought out bloggers and sneaker connoisseurs to get a glimpse of the new space housing current Reebok Classic Footwear and celebrating the release of the Zoku Runner.
The Reebok Fithub will also be home to the iconic Freestyle sneaker that was designed as the first athletic sneaker for women in 1982, during the era of the aerobic craze. Back in January of this year, Reebok tapped into Teyana Taylor to be the face of the Freestyle and today, Reebok Classic and Teyana Taylor released the second installation of the “Free Your Style” campaign for the Freestyle “Color Bomb” Pack. The newest additions to the Freestyle family for the “Color Bomb” pack available in super saturated colors including Mineral Mist and Pink Craze. The campaign with Taylor in an all pink background with poses that refer back to the late ’80s and early ’90s hip hop is a great reference to Taylor’s character starring in the new hit show The Breaks on VH1 about the rise of Hip Hop in the early ’90s.
The Zoku Runners are available for both men and women and embodies the classic heritage of the longstanding brand and the Freestyle “Color Bomb” pack pays homage to the loud colors of the ’80s from which the styles were born.