#Whoa is right. True Religion is by far one of the most popular denim brands to date and continues to remain consistent amongst some of its competitors like AG Adriano Goldschmied, Paige Denim and 7 for All Mankind. Nonetheless, celebrating 15 years in the industry this year is a milestone and one that was celebrated at the Whoa Fall 2017 Press Preview.
That iconic symbol that’s perfectly stitched on the backside of the jeans, lets people know from a mile away what jeans you are sporting for the day. The collection was very cool and edgy, with the models situated in the middle of the room with the luminous “U” shaped symbol behind them. Justine Skye, one of the new #THISISTRUE brand ambassadors was spotted wearing cropped True Religion jogger pants and her fellow new brand ambassador Alex Fleming paired his black jacket with distressed True Religion jeans cuffed at the ankle. Guests walked away with none other than a minimally distressed gray sweatshirt with the words “whoa” engraved on the front.